CAREER SUMMARY Digital content manager and web production designer with writing, editing and training background. Thirteen years experience in external communications on award-winning, industry-leading global corporate website. Nine years experience in local and global employee training.
Writing and editing
Graphics and illustration
Web content management
Social media content management
Owner, ZEN WEB HELP, 2017 - present Provide online content management for small businesses. Services include construction, maintenance, updates, illustrations and graphics, and copywriting for social media accounts, blogs, and websites.
Web Production Designer at ERNST & YOUNG (through Aquent staffing agency), Cleveland, 2012 – 2016 Ernst & Young is one of the Big Four accounting firms and one of the largest professional services firms in the world. I designed and built web pages and graphics for the US and Canadian firms.
Produced pages promoting high-profile events covered by national news media.
Adapted existing style sheet to create experimental site promoting new business unit.
Initial short-term project extended indefinitely due to good site traffic and client feedback.
Freelance Writer / Editor, VARIOUS CLIENTS, Cleveland, 2010 - 2012 Provided web marketing writing and editorial services for authors and local businesses. Created and curated online material for B2B industrial manufacturers to improve web marketing and search engine visibility. Edited memoirs and fiction manuscripts. Guided new authors on reader expectations and industry standards. Clients included NetTrack Marketing and self-published authors.
Assistant Editor at ERNST & YOUNG, Cleveland, 2008 – 2010 One of a team of 3 people who wrote, edited, illustrated and produced the firm’s daily email newsletter for 40,000 employees in North, Central and South America and Israel.
Edited 8 stories daily and wrote 2 weekly. Popularity of regular weekly item featuring employees’ photos resulted in increased budget from management.
Redesigned the newsletter to accommodate changes in smart-gadget use and to streamline production process for regional editors. Increased readership allowed firm to reduce its reliance on other outlets for broadcasting info to employees.
Website Content Manager / Project Manager / Content Producer at ERNST & YOUNG, Cleveland, 1999 – 2008 Produced U.S. pages of ey.com, an external corporate website, in its evolution over a period of 9 years into 4 unique websites, each with a new team organization and responsibilities.
Wrote copy for site’s business unit and marketing pages. Site won 7 Web Marketing Association WebAwards.
Project-managed construction of websites for firm events covered by global business news media.
Trained 30-member Bangalore, India team. Began transferring responsibilities after a few months.
“Borrowed” by other departments to train employees via teleconference on firm initiatives (such as new visual ID), shortening learning time and reducing communications costs.
Editor, Los Angeles and Cleveland, 1992 – 2000 In my early career, I was an editor at American Cinematographer Magazine, one of the Hollywood trades, and at books.com, the very first online bookstore.
PROJECT Blogger / Illustrator at AVOIDING Rx, 2011 – present Created and designed this non-commercial blog focusing on non-prescription health solutions. Manage associated Facebook and Twitter accounts.
Have produced 170 posts and 50 illustrations.
Received positive review from New York Times bestselling author Seth Roberts. Quoted on Brit + Co.